Lucky Puppies, Monkeys, Mice and Others: Two Examples of Pro-Vivisection Propaganda Targeting Children

My boss, Zoe Weil, recently wrote two blog posts about examples of pro-vivisection propaganda targeted to kids. One example is new, the other old; both are abhorrent. The new example is her post about the The Lucky Puppy Coloring Workbook, which features two kids who learn about the wonders and importance of animal research when they take their sick dog (Lucky) to the vet. The vet explains how well the animals who are experimented on are treated. It’s a party for everyone involved! And, of course, at the end of the tale, one kid wants to be a vet, and the other a research scientist. (You can see another post about the Lucky Puppy from the Change.org Animal Rights Blog.)

Zoe’s other post focuses on an older piece of propaganda called “Let’s Visit a Research Lab.” This piece is an illustrated poster that shows what it’s like inside a “real” animal research facility. Zoe notes:

So what do little children learn from this free educational poster provided to their schools with our tax dollars? They learn:

  • That laboratories name their animal friends who enjoy their happy lab life, when in fact animals are numbered, called “subjects,” and are killed at the end of the experiments.
  • That “testing” is game playing, rather than being force fed drugs, cosmetics, household products and other chemicals.
  • That monkeys are spaciously housed together and provided with lots of toys and enrichment, when most are in small, isolated indoor cages, with little or nothing to play with.
  • That the only reason to “treat” an animal is because she or he has been hurt by other animals, rather than burned, shocked, cut open, or drugged by those who conduct research on them.

Obviously, I’m not a supporter of animal experimentation. But, unfortunately, the issue isn’t simple or clear-cut. What is clear, however, is that it’s important to be aware of propaganda like this and to make sure that such deceit and misinformation are kept out of the classroom (unless they’re being used for critical thinking activities to analyze propaganda). It’s also a great reminder that it’s essential that information promoting and supporting a humane world be completely truthful, accurate, credible, and designed to spark people to think for themselves…not to be brainwashed.

~ Marsha

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